To enable Vanguard Dynamics to provide you better services and information about our products, we collect information from visitors to our website. Our primary goal in collecting information is to provide our visitors with an enhanced online experience. We use customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our website and administer our systems. In order to efficiently serve you, credit card transactions and order fulfillment may be handled by established third party banking, processing agents and distribution institutions. We will disclose your personal information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, provide you with credit and deliver promotional e-mails to you.
Personal information is collected only from visitors who purchase products through our website, and non-personal information may be collected from all visitors to our website with the exception of visitors that voluntarily provide information via a web-form otherwise not related to the purchase of product. Personal information may include, but not be limited to, name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information and product selection details. Non-personal information, which may be analyzed on both a personal and aggregate basis, may include the website that the visitor just came from, which website the visitor next goes to, what browser the visitor is using and the visitor's Internet protocol (IP) address. Other non-personal information we may gather from visitors includes date and time of visit, the number of visits, the number of visits per browsing session, the server type, the operating system, the country, state and telephone area code where their servers are located, the pages and page titles of our website that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on Vanguard Dynamics's website.
Vanguard Dynamics may use and allow others to use action tags in the operation of its website. Our content servers may use action tags to count the number of times that visitors visit the pages of our website. Our content server may use an action tag on our basket page, checkout page, and other pages, to keep anonymous track of the number of times that clicking on a link results in a purchase. They also collect the amount of the purchase, order confirmation number, stock keeping unit number, quantity and identity of product purchased. If we use a third-party e-mail distributor, they may also use action tags.
Demographic data also may be collected at our website from third party content servers, who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our website. We review the actions of visitors to our website on an aggregate basis to determine visitor preferences. We will use this data to improve our marketing and promotional efforts, to statistically analyze website use, to improve our product offerings and to modify our website's content, layout and services. We may receive reports from third party content servers that tell us what content was served to website visitors.
If you contact Vanguard Dynamics or its customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our website, we may collect such information in a file specific to you. If you contact us through a feedback area of our website or by calling one of our customer service representatives, we may ask for your name, e-mail address and order or other information in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our website, we may keep the information in a file specific to you. If we use a third party to help us provide customer service, in order to help you most effectively, we may provide them with your order information. In some circumstances, our warranty programs may be administered by third party warranty companies and we may pass along your name, address, telephone number, e-mail address, warranty purchased and information about the product purchased to the warranty company.
Vanguard Dynamics does not sell, trade, or rent your personal information to others without your consent. We may provide non-personal information about our visitors' sales, traffic patterns, and related website information to third parties, but these statistics do not include any specific personal information. We may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of us, our users, or others. If customers do not pay us for products ordered, we may submit their account information to a third party collection agency.
Occasionally Vanguard Dynamics may be asked by law enforcement or judicial authorities to provide personal information to the appropriate governmental authorities. We will disclose personal information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.